MEMPHIS, TN (WMC) - The Alliance of American Football unveiled logos and names for four of its teams this morning, including the new Memphis team.
Memphis Express is the new franchise in the Bluff City, paying homage to the city's status as a hub for FedEx.
“A lot of people don’t realize that Memphis is one of the cargo hubs of the world,” Memphis Express Team President Kosha Irby, who played college football for the University of Memphis, said.
The Memphis Express logo includes a plane flying forward, with navy and red colors.
"When you start out, it’s a process,” Memphis Express General Manager Will Lews said. “You’re just putting your team together, but when you start with a logo and you have the logo you have an identity. It adds a little bit more fuel to the fire.”
The AAF launches its inaugural season early next year, with the Express playing their home games at the Liberty Bowl under head coach Mike Singletary.
There are already 33 players on the Express roster, including several former Memphis Tigers and ex-Tennessee Titans and LSU quarterback Zach Mettenberger.
Merchandise can be bought now on the AAF website. Team representatives spent Thursday passing out new Express gear.
Before the final stamp was put on the team name, the crew asked people in Memphis what they think.
“I think it's cool,” one Memphis visitor said. “I think it's local, and that's what you should be doing with a pro team.”
“Some people it doesn't matter what we call it,” Irby said. “We could've named it their name and they would've had an issue with it.”
“I think the next thing we have to do is really truly now start to bring this team to life. Really bring the offering to life,” Irby said. "The first part of that is, ‘OK now we know the name, what’s the jersey gonna look like? What is my team gonna wear?’ After we kind of develop that. 'Alright when are they gonna play? What ‘s the schedule?’ Then after that it’s going to be, ‘OK, how much is this going to cost.’ I think we build that narrative so we can get everybody the chance to make the most informed decision when it’s time to make that decision.”
Up next is the uniform reveal, which Irby says will be “soon.”