Prepare for days of Black Friday deals

Prepare for days of Black Friday deals

MEMPHIS, TN (WMC) - What used to be the biggest shopping day of the year has now turned into days of deals.

Seventy percent of Americans say they will shop on Black Friday, but deals are happening even before then.

Black Friday has turned into a lot more than what it used to. Now, more hours and even days of deals, and of course, more opinions.

“Loathe it,” said Angelia Smith, who doesn’t shop on Black Friday. “The crowds and hassles. I can get the same thing online.”

“I would go out with family members, and it was blast,” said Barbra Segura, who used to shop on Black Friday.

Once again this year, big box stores like Target, Walmart and Best Buy will open Thanksgiving night. JC Penney is starting even earlier, opening doors at 2 p.m. Thursday.

“They’re responding to consumers' desires to shop at different times of the day,” said Better Business Bureau President Randy Hutchinson.

The Better Business Bureau says when you’re heading out to shop, no matter the time, know what you’re looking for, understand the return policy, and understand the deal.

“Understand whether the deal is really a good deal, comparison shop, don’t assume 70 percent off is just 70 percent off, 70 percent off of what,” Hutchinson said. “Read the fine print, understand any limitation, quantities, times.”

Some online stores like Amazon have already started Black Friday sales.

The BBB says numbers show online holiday shopping may be 22 percent higher this year.

However, you should always be careful. The BBB says use trustworthy site, ones with a BBB seal and business contact information.

Beware of Phishing emails asking you to click on a link or download a coupon.

Finally, when you’re putting in your payment make sure there is a https in front of the website name. That 'S' means secure.

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