Early Mid-South shoppers brave cold temps for Black Friday deals - WMC Action News 5 - Memphis, Tennessee

Early Mid-South shoppers brave cold temps for Black Friday deals

By Jason Miles - bio | email | Twitter | Facebook

SOUTHAVEN, MS (WMC-TV) - On Thursday, Barbara Hubbard sat outside Best Buy in Southaven 14 hours before the doors were scheduled to open for Black Friday shopping.
    
"I know what I want and we're gonna get it. It's just one day out of the year," she said.
    
Hubbard said she expected to save $400 on a new refrigerator for her son's new home. 
    
Although this wasn't the first time she'd been an early bird shopper, Hubbard said it was the earliest she'd ever waited outside.

"There was a TV I wanted somewhere one time, and I showed up around midnight," she said.  "But we really wanted this refrigerator."
    
Stores like Old Navy and The Gap actually opened Thanksgiving Day.
        
Old Navy District Manager Teresa Gambino said the number of customers exceeded expectations.
    
"We had customers waiting at the door," she said.
    
Retailers are prepared to pull out all the stops in a season of economic uncertainty.
    
"We're making sure our customers have time to come in," Gambino said.
    
Old Navy and other retail outlets were hoping to reverse predictions of a continued decline in holiday sales. 

Hubbard said customers like her will do whatever it takes to save a dollar.
    
"In today's economy, people are just trying to do what they can," she said.

The average Tennessee shopper is expected to spend $390 dollars this holiday season.
    
Meanwhile, one retail consulting group predicts this will be the second worst holiday shopping season in 42 years, right behind last year.

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