First Lady: Let's Move has started a 'fundamental shift' - WMC Action News 5 - Memphis, Tennessee

First Lady: Let's Move has started a 'fundamental shift'

WASHINGTON (NBC) - With one in three American kids overweight or obese, First Lady Michelle Obama is trying to get them moving with the Let's Move initiative.

In a speech in Atlanta Wednesday, the First Lady will say this first year has started a "fundamental shift" in how we live and eat.

Obama teamed up with major league sports. The NFL's signing up 200,000 kids to exercise more than an hour a day, and doctors are pledging to screen kids for obesity.

Companies providing school lunch promised to cut fat and sugar, double fruits and vegetables, like those growing in the White House garden, and put salad bars in 6,000 schools.

Manufacturers are putting new labels on the front of foods and beverages.

"You can see, 'Oh, 150 calories. I don't want that many; I want zero.' Or, 'Here's a beverage that has 20 calories in it,'" said Susan Neely of the American Beverage Association. "So you will be able to make an informed choice."

"I don't want them looking back decades from now and asking us, 'Why didn't you help us when you had the chance?'" Obama said.

Her healthy habits seem to be rubbing off close to home. The White House said President Barack Obama hasn't had a cigarette in almost a year.

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