Ads go high-tech with QR codes - WMC Action News 5 - Memphis, Tennessee

Ads go high-tech with QR codes

(NBC) - Two dimensional barcodes called quick response, or QR codes are sending print advertising to the digital age.

The QR code is a specific barcode attached to an ad that when scanned by a smartphone camera, takes the consumer right to a specified website.

"The QR allows the consumer on the go to get information very quickly without having to go to your computer or dial into your smartphone in a sense," president of the Consumer Electronics Association, Gary Shapiro explained.

Japan was the first to develop and use QR codes back in the late 90s.

Since then the idea has spread across Europe and now the United States, where they can now be found on business cards, product packaging and almost anything else.

Real estate agents have even found a use for the new barcodes and are including them on yard signs and flyers.

"The little code goes directly to my website, and I have it programmed so that photos of the house and inform of the house is readily available, it's instantaneous," realtor Melissa Brown said.

The high-tech code also includes an added benefit for advertisers. QR users can track how, when and where there's interest in their product.

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