(WMC-TV) - Millions thought differently Thursday about their phones, music devices and computers because Steve Jobs accomplished his goal - he put a dent in the universe.
Apple fans who attended the Memphis Research and Innovation Expo on the University of Memphis campus reacted to the Apple icon's death.
"I think it's a great loss for the computer industry," Mahmudul Hoque said.
Jobs fought pancreatic cancer for years. In 2009, he traveled to Memphis, where he received a liver transplant at Methodist University Hospital.
This past August, Jobs announced he was stepping down as Apple's CEO.
Many said Jobs was a visionary and creative genius.
"He's a genius because of the way he would think out of the box and think ahead of others," Sergi Consul said.
Fans believe, in Apple, Jobs left behind a company that only he could have built.
"He definitely innovated a lot, but his strongest area was definitely marketing and selling things," Roman Birg said. "He was good at what he did."
Mourners said Jobs' death was not only a great loss to Apple, but to the world of computing, recorded music and communications.
"I think Apple is going to have a little bit of a rough stump," Birg said. "He was their leader. I think they're going to have to adjust a little bit."
According to a letter sent by Apple CEO Tim Cook to employees, the company is planning a private "celebration of Steve's extraordinary life" memorial service for their employees that will take place soon.
Apple is asking people who want to share their condolences or remembrances of Jobs to send them to firstname.lastname@example.org.