(WMC-TV) - Students at the University of Memphis were asked to take part in a campaign for respect Thursday.
The Civility Campaign Pledge is a stark contrast to recent stories of football coaches and lawmakers behaving badly.
"When you're in a position of leadership to lead others you've got to know what's right and wrong," Tiger basketball coach Josh Pastner said.
Thursday, Pastner offered a lesson in good sportsmanship as it relates to the Tiger basketball.
"There's a lot of key words," he said. There's one about respect; acting like you've been there before. Even though I don't know if I'm the right guy to say it, after we beat UTEP. I was jumping up and down you know."
As part of his talk, Pastner addressed conduct at games, as well as how fans and students can use the concept of civility in their daily lives. Pastner's talk is part of the "Respect: Civility at the University of Memphis," a campaign aimed at creating a more civil campus.
The program explores ways to promote respect for one's self, others, and the community.
"I convey respect and civility to my players by trying to respect them," he said. "That doesn't mean I'm not hard on them and demand excellence from them. I don't curse. I don't humiliate or embarrass them. I'm very honest with them."
A number of events have been scheduled on campus this fall to help reinforce the importance of sportsmanship and civility.