DeSoto Civic Center gets new name, sponsor - WMC Action News 5 - Memphis, Tennessee

DeSoto Civic Center gets new name, sponsor

(WMC-TV) - The DeSoto Civic Center is getting a new sponsor and a new name.

Supporters said the change will be an economic boost to the area.

The DeSoto Civic Center in Southaven is now the Landers Center.  Landers Auto Group President Kent Ritchie said he is proud of the name change.

"We think it's a jewel for this marketplace and a magnet for North Memphis, for DeSoto County in particular," said Ritchie.

The DeSoto County Convention and Visitors Bureau and Memphis-based Landers Auto Group agreed to a 10-year, $1 million deal that would rename the center.

"We feel very confident," said DeSoto County Convention and Visitors Bureau Chairman Charles Tackett.  "We found a great match for the building that will carry us forward for a long time."

Tackett said Landers will pay $100,000 for the first five years to secure naming rights.  Payment in the sixth year escalates to $115,000.  Each succeeding year, an additional $1,000 is added.

The $40 million center opened in 2000, largely as a venue for local high schools to hold graduation ceremonies.  It is also home to the Mississippi RiverKings, members of the Southern Professional Hockey League.

"People have asked why we did this," said Ritchie.  "It's obvious, non-selling environment."

The adjoining DeSoto Civic Center Theatre, home of the DeSoto Family Theatre, will now become the Landers Center Theatre.

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