Native Memphian makes Doritos Super Bowl ad - WMC Action News 5 - Memphis, Tennessee

Native Memphian makes Doritos Super Bowl ad

A still image from "Birds of Prey," still courtesy Doritos. A still image from "Birds of Prey," still courtesy Doritos.

(WMC-TV) – A Memphian could win a cool million from his Super Bowl commercial, but he'll need your help bringing home the big prize.

"It's a guy working in an office and… when he sees Doritos, he goes nuts and starts acting like a bird and annoying all of his co-workers," said James Duke about his commercial called "Bird of Prey."

Annoyed co-workers maybe, but, online voters liked it enough to make Union University graduate's commercial one of five finalists in this year's Crash the Super Bowl Doritos contest.

Duke and two buddies shot the ad one Saturday afternoon.

"We thought it was so stupid funny," the native Memphian said. "We knew we had to do it."

And do it, they did, entering the ad into the Crash the Super Bowl competition, but never really thought they'd make it to the finals.

Now, come Sunday evening, Duke and the buddy who wrote and directed the commercial will be sitting inside Lucas Oil Stadium in Indianapolis watching the 46th Super Bowl, one of the perks of being a finalist.

Duke, who moved from Memphis to LA in 1998 to pursue a career that was eventually sidelined by marriage and children, is now a pastor of family ministry at his Los Angeles area church.

When asked if the commercial's success had anything to do with "divine intervention" Duke said, "You know, from your mouth to God's ear, I guess."

If Duke's commercial is one of the two chosen to be actually broadcast before one of this country's largest viewing audiences, and it scores the No. 1 spot on either the traditional USA TODAY ad meter or Facebook Super Bowl Ad Meter, Duke and his friends could win $1million.

But Duke feels like he's already a big winner.

"If we lose, remember, we're going to lose while sitting at the Super Bowl," he said.

If you'd like to see "Birds of Prey" and the other commercials in their entirety, click here.

Super Bowl XLVI will air on WMC-TV 5 at 5:30 p.m. Sunday.

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