(WMC-TV) - The Memphis grizzlies are back in the playoffs for the second year in a row and the city is ready to grit and grind along with them.
The team secured home court advantage in the first round of the NBA playoffs with its win Thursday nigh against the Orlando Magic. The Grizzlies also finished the regular season with the best winning percentage in franchise history.
The success of the Grizzlies on the court is creating major success for Grizzlies' fans off the court.
"This is the greatest basketball city in the south," said Chris Wallace, the team's general manager.
A T-shirt shop called Hoop City is just one of many Bluff City businesses that are expected to see an economic impact from the Grizzlies.
Friday, the company's owner, Ian Lemmonds, unveiled a new T-shirt during a South Main ceremony.
The T-shirt reads: "This is Memphis. We grind here."
The Grizzlies' playoff push is also likely to help boost sales at bars and restaurants on Main Street and Beale Street.
Meanwhile, Lemmonds said it was common sense for local businesses to cash in on the team's success.
The FIRST game of the playoffs will be played in Sunday at 8:30 p.m. at FedExForum.