Food trucks get online to drive business

(WMC-TV) - Many of you who work in an office in the Mid-South "work" up quite an appetite for lunch.

Mobile food trucks are looking to capitalize on that. That is how the "Memphis Food Truck Alliance" was born.

It is a scene that is playing itself out more and more in the Mid-South.

"By the end of the summer we could have 100 trucks on the streets," said Taylor Berger, Memphis Food Truck Alliance.

Berger, who is a former lawyer, started YoLo in 2010 and has been driving around his mobile food truck since the city of Memphis passed an ordinance allowing them to do so less than one year ago.

"There's just been an explosion. There's already 45 licensed trucks and there are 40 or 50 applications," said Berger.

And now with their website and their social media sites, people can find all of the food trucks under one virtual roof to track their locations.

"Get hooked to our Facebook and Twitter and we try to get everybody updated from there," Berger explained.

Soon, the Memphis Food Truck Alliance will have a map on their website so you can check out where the trucks will be in real-time and look at the calendar to find out where they will be in the days ahead.

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