Country music star John Rich headlines concert for St. Jude

MEMPHIS, TN - (WMC-TV) – To support the life-changing work of St. Jude Researchers, the stars came out in Memphis for a one of a kind concert.

It's the first-ever concert kick off for the 2012 FedEx St. Jude Classic.  Country music star and Season 4 Celebrity Apprentice winner John Rich invited some of his famous friends to the Cannon Center Tuesday night to continue his support for St. Jude Children's Research Hospital.

It was a star studded night in downtown Memphis as country mogul John Rich recruited some famous friends to raise money for St. Jude Children's Research Hospital.

"You'll probably never see this group of artists and talent again. This is a unique night," John Rich said.

The John Rich and Friends Benefit Concert was a who's who of country stars. Kellie Pickler, Darius Rucker, Big Kenny and Jeff Foxworthy all attended.

"And everybody actually flew in from other towns to be here tonight," Rich added. "This is a very important night and I just really appreciate the hearts of these artists for coming in."

Rich's celebrity pals were eager to help the hospital continue making sick children well again.

"I don't know how you do anything better than to help the kids," Rich said.

Rich's passion for the kids reached nationwide in 2011 when he was declared the season 4 winner of NBC's Celebrity Apprentice.

"My goal was to raise a million dollars and to say the name St. Jude as many times as I possibly could cause you never know when Trump's gonna go "John Rich" you're fired," he said.

He actually raised 1.4 million.  Since then his commitment to St Jude has only grown stronger.

"And I would love for this to be really successful and do it again next year and the next year and each time do something unique that makes people want to give to St. Jude even more," he said.

There's a big heart beneath that flashy western jacket.

As long as children are fighting cancer, John Rich will continue to fight for the mission at St. Jude Children's Research Hospital, finding cures and saving children.

Rich plans to continue his support of St. Jude, something he's been doing for more than a decade as a Country Cares for St. Jude Kids® artist.

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