(WMC-TV) - "The Dark Knight Rises" is playing 8 times Friday at Midtown's Studio on the Square and as many as 16 times a day at other theaters.
Despite the deadly shooting in Colorado, seats are filling up and Mid-South fans are undeterred by the disturbing tragedy.
By noon on Friday, the Paradiso parking lot was packed.
Though some patrons acknowledged an uneasiness about going to the movie at any theater mere hours after a gunman's rampage killed a dozen and wounded 59 at a midnight showing in Aurora, CO.
"It's not close to home, but you never know these days," said moviegoer Brian McCabe."People are just crazy."
Malco is by far the largest movie theater chain in the Mid-South. The company operates dozens of movie theaters across the area.
Company officials say they are deeply affected by this tragedy but that patrons likely won't notice any difference when they go to the movies.
Memphis Police Department SkyCop cameras are in place. Private security is very visible and neither security measure is new.
"The film industry is a close-knit community and this tragedy affects us all," said Stephen Lightman, CEO, Malco Theatres. "Security has always been of major importance to Malco Theatres and we will continue to maintain a strong security presence in all of our locations."
So are moviegoers worried?
"Not at the Paradiso. No, I think it's very safe, especially at noon," said film fan Sean Mosby. "That's why I'm coming in the daytime."
However, other moviegoers said the Colorado shooting was in the back of their minds, but it didn't deter them from heading to the theater.