Consumer Reports: Name brand vs. store brand - Action News 5 - Memphis, Tennessee

Consumer Reports: Name brand vs. store brand

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(WMC-TV) - Saving money at the grocery is no easy feat, but buying store brands can help.

"Buying store brands can save you a small fortune. Anywhere from 15 to 30 percent on average, depending on the category," said Tod Marks, Consumer Reports.

Consumer Reports just taste-tested 57 store-brand foods from five major retailers: Costco, Sam's Club, Walmart, Kmart, and Target, plus Trader Joe's, and Whole Foods.

It turns out 33 of the 57 store brands proved as high quality as the national brands, though they are not necessarily identical.

"When we evaluate a store brand and say it's as good as a national brand, that doesn't mean it's a dead ringer in terms of the flavor," explained Marks. "The fact is products can be equally high in quality but maybe the store brand has different seasonings or spices."

However, Target's Market Pantry Ketchup tasted similar to Heinz.

The mayo from Whole Foods, Target, Costco, and Walmart, while different from Hellmann's, was just as good quality.

And listen up all you die-hard Breyers ice cream fans.

"Walmart's Great Value Vanilla ice cream came pretty close to Breyers. And not only that, it costs a third less," said Marks.

And when it comes to nuts, store brands are the way to go.

Consumer Reports' taste tests of cashews showed all seven of the store brands were actually better than the national brand, Emerald.

Considering many stores will refund your money if you do not like a store brand, what do you have to lose? You could save plenty.

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