(WMC-TV) ANDY, WILL IT WORK? Makeup Marketed to Women of Color = ????
Women of color are desperately seeking the right color.
Estheticians will tell you: makeup for African American women is about matching three things: skin color, skin type and skin tone.
The problem is some women of color like Whitney Joy of Collierville, TN, have to blend two skin tones, light and dark. She spends $50 a shot on department store brands, only to be "dragged through the mud."
"I look 'muddy' all over," she said. "It looks like I've played in the mud! So it's really frustrating."
So she got really excited when she started seeing commercials like the ones with Halle Berry and Queen Latifah. They tout value-priced, brand-name makeup lines, marketed to women of color. They project department store glamour at drug store prices.
We collected Joy's color matches and shopped the foundation, eye shadow and lipstick of THREE of the lines:
* Revlon's Colorstay, $28.47/set
* Loreal's True Match, $27.97/set
* CoverGirl's Queen Collection, $18.81/set
She took turns applying each line, wiping her face clean between each application.
Her conclusion: "I didn't come to a conclusion," she said in frustration. "I look like a ghost!"
"Women of color, we have what we call 'facial masking,'" said Autumn Seymour, an esthetician in training at the Tennessee Academy of Cosmetology, 7041 Stage Rd, "which is we have two colors – one light, one dark -- and sometimes, we have to get two colors to put on your face to make it look good."
Alisa Kuykendall, the school's head esthetician, said the value-priced make-up lines marketed for women of color could be excellent choices if consumers first get a professional analysis of their skin colors, tones and types.
"I would recommend go to a professional, have your make-up done," Kuykendall said. "Have them go over colors and what to use, and then use that as your guideline for (shopping) other makeup."