Liberty Bowl brings out-of-state money to local businesses - Action News 5 - Memphis, Tennessee

Liberty Bowl brings out-of-state money to local businesses

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(WMC-TV) - Mississippi State and Rice University fans showed up in full force to cheer on their respective teams in the AutoZone Liberty Bowl.

An estimated $23 million will be pumped into the City of Memphis as a result of the big game.

Fans from both sides started tailgating early Tuesday morning outside of Liberty Bowl Memorial Stadium.

"Today, we're out here, we're going to support the Bulldogs," said Kacey Reed, Mississippi State fan. "I got all my groupies out here."

All of those fans and "groupies" mean big bucks for Memphis businesses.

"Well, you know we are at The Peabody, you can't get any better than that," said Kirwin Drouet, who is visiting from Houston, Texas. "We're eating at all the fine restaurants. We're just having a ball."

For area hotels, restaurants, bars, and other businesses, the AutoZone Liberty Bowl is like a second Christmas of spending.

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