(WMC-TV) - The Liberty Bowl's sponsorship is set for the foreseeable future.
AutoZone announcing a 6-year extension to its role of title sponsor for the winter classic.
The Memphis-based Fortune 500 company is the leading auto parts and accessories distributor in the United States, with more than 5,000 stores and 72 hundred employees.
AutoZone CFO Bill Giles says, with the S.E.C. and the Big 12 now signed up to send their teams to the game for the next 6 years, re-upping as title sponsor was a no brainer.
AutoZone has been a sponsor of the Liberty Bowl for the last 20 years, the last 10 as title sponsor.