New partnership hopes to revitalize East Beale Street - WMC Action News 5 - Memphis, Tennessee

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New partnership hopes to revitalize East Beale Street

(Photo Source: WMC Action News 5) (Photo Source: WMC Action News 5)
(Photo Source: WMC Action News 5) (Photo Source: WMC Action News 5)
MEMPHIS, TN (WMC) -

Live Nation announced plans to bring national touring acts to the New Daisy Theatre on East Beale Street.

Memphis Mayor Wharton made the announcement Tuesday standing where he made his first karaoke debut on Beale Street, alongside Shelby County Mayor Mark Luttrell and the music production company.

Live Nation says it is the world's largest producer of live music events. It produces more than 23,000 events reaching more than 60,000,000 people every year in cities like Miami, Atlanta, New Orleans, and now Memphis.

"We cover all genres in all demographics, so everything from rock, to country, to EDM, to adult rock, to alternative rock, to gospel, to blues, everything in between – it's what we do," said Ben Weeden with Live Nation.

Live Nation is now the exclusive booking agent for the New Daisy Theatre and The Palace, venues that have seen better days in recent years.

"We don't have to build it so they'll come, we just have to wake it up and that's what Live Nation is doing," explained Mayor Wharton.

Renovations are already underway. Mayor Wharton says police are preparing for crowds on both ends of Beale. The two venues plan to open their doors by the end of the year. Doors Wharton hopes will have a long line out in front of them.

"This is the epicenter right here, the New Daisy, coming back home, this will be our way of letting the whole world know what we've known for a long, long time," said Mayor Wharton.

There was speculation about bringing House Of Blues to Beale Street, but that is not happening.

Blue Note Bar & Grill is currently the only nightlife on the extreme east end of Beale Street.

"By being down here by myself, I'm doing okay but the more people down here means I'll do a lot better," Blue Note Bar & Grill owner Lew Winston said.

"I think it will be a good deal on Memphis, you know give us a better look on Memphis, a better tourist attraction and give us a good name," said Memphian Brandon Peete.

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