PORTLAND, OR (WMC) - A popular Portland snack doesn't try to hide its Memphis roots.
The line outside VooDoo Doughnut in Portland should be a pretty good hint that whatever is inside must be tasty.
The man behind the idea, Kenneth Pogson, grew up in Memphis and graduated from Christian Brothers High School. He came to Portland to start a VooDoo BBQ joint, but got inspiration from Memphis-based Gibson's doughnuts instead.
"Went back to Gibson's, hung out there for a couple of days, and brought it back and kind of wrote a business plan on a napkin with my partner," said Pogson. "[We're] pretty much still doing it."
Twenty years later, business is booming after the shop was featured on national food shows, in magazines, and in news reports.
"Took as many toppings as I possibly could," said Pogson. "Cereals, sugar dust, cotton candy, sugars, anything, Oreos, bacon. We started it all and put that stuff on there to be interesting and have fun."
Memphians in town for the NBA Playoffs made the shop their first stop Sunday morning and were surprised to see the owner in Grizzlies attire.
"It was kind of easy when it was game-to-game," Pogson explained. "You know, they come to town once or twice a year, I put some Grizz gear on and that's easy. But man, when it came down to the playoffs, I had to put my money where my mouth is."
Still, Pogson recognizes what his customers may think and allowed customers to "hex" a Grizzlies doughnut by sticking it with pretzels.
Pogson and his team even created a special WMC Action News 5 doughnut.
He says he'll be with the Grizzlies every sweet step of the way.
"I'm with the team," Pogson added. "I'm a Memphis boy, and I'm taking it to the top. We're going all the way. We're ready to sweep this town up."