Memphis company creates social media 'buy button' - WMC Action News 5 - Memphis, Tennessee

Memphis company creates social media 'buy button'

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A Memphis company is touting cutting edge technology that was developed in the Bluff City.

Memphis-based Yapyzal calls it the first true "buy button" social commerce cloud platform.

It allows businesses to design, post, and share product offers on social media sites, and then complete the sale through secure credit and debit card processing without the customer ever leaving the social media site.

A recent example of the technology at work is on the Facebook page of Triple Crown Winner American Pharoah.

The horse's owners signed on as a Yapyzal user to sell products to its thousands of Facebook followers.

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