Memphians dream big with new pyramid distillery - WMC Action News 5 - Memphis, Tennessee

Memphians dream big with new pyramid distillery

(Source: WMC Action News 5) (Source: WMC Action News 5)
MEMPHIS, TN (WMC) -

Ever since a pyramid rose on the Memphis skyline in the 1990s, many businesses have adopted the iconic structure’s name.

There’s Pyramid School of Beauty, Pyramid Used Cars, and Pyramid Sign and Awning to name just a few.

But now there’s a new Memphis-made distilled spirit that invokes the name of the pointed structure, Pyramid Vodka.

“We believe Pyramid Vodka will be a nationally and even internationally known brand in a few short years,” Alexander Folk told members of the Memphis Rotary Club.

Folk, 26, is founder and CEO of the new Memphis distillery that includes his brother, Winston Folk, Pyramid Vodka’s Chief Operating Officer. The Folks are best known for the steakhouse that bears the family name, Folk’s Folly.

The noted restaurant was founded by their late grandfather, Humphrey Folk. It’s one of the many Memphis bars and restaurants where you’ll find Pyramid Vodka served.

Alexander Folk presented Rotarians with a short video on the making of Pyramid Vodka that shows the use of corn grown in nearby Wilson, Arkansas and water from Memphis’ well known artesian aquifers.

“It’s some of the cleanest, sweetest water in the world and gives our vodka a smooth finish and a great taste,” Folk said.

Experts agree. Pyramid Vodka won a 2015 Platinum honors at the Spirits International Prestige (SIP) Awards and Silver Medals at International Spirits Competitions in Denver, Los Angeles, and Chicago.

A grand total of six Pyramid employees are cranking out 5,000 cases of the product a year, but the company plans a major expansion and increase in production.

“We plan to increase to 160,000 cases in the next sixteen months,” Folk said.

The distillery offers tours and tastings from 2-5 p.m. Fridays and 10 a.m. to 4 p.m. Saturdays at 802 Royal Street, the home of Big River Distilling Company in North Memphis.

The Pyramid Vodka website says the Folk brothers have another prominent family invested in the business, Richard and Cannon Smith, sons of FedEx Founder and CEO Fred Smith.

Folk told the Rotary Club that Memphians have been extremely supportive of the new local product.

Pyramid Vodka is widely available at Memphis area liquor stores, including Pyramid Liquors downtown.

Memphis’ famous pyramid has been transformed into a mega-store by Bass Pro Shops, which recently welcomed its 1 millionth visitor after opening in spring 2015.

The new Bass Pro features bars and restaurants where patrons, undoubtedly, will soon enjoy Pyramid Vodka in the pyramid as it attempts to rise to the apex of the spirits industry.        

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