Southern Heritage Classic more than just a game - WMC Action News 5 - Memphis, Tennessee

Southern Heritage Classic more than just a game

(Source: WMC Action News 5) (Source: WMC Action News 5)

The 2015 Southern Heritage Classic kicked off Thursday as thousands headed to the Bluff City to watch the head-to-head match up of Tennessee State versus Jackson State.

The Classic is expected to bring about $21 million between the game and events.

"Tennessee State and Jackson State have earned in excess-- collectively-- of $10 million," Southern Heritage Classic Founder Fred Jones said. "The tax revenue that we pay over all these years is $1.6 million.

Before the parade and the battle of the bands kicks off Saturday, attendees are focusing on education.

Thursday, the event began with a business conference and a college fair.

"We've narrowed that down to how technology from a global standpoint can be utilized and impact small businesses, individuals as well as large corporations," MLGW partner Joezelle Booker said.

Then, the entertainment continued Thursday night with a performance by the legendary Gladys Knight.

"We are able to connect a lot of things in this conference," Jones said. "A fashion show, a parade, a gold tournament, two concerts, VIP event hosted by Mayor Wharton, you're able to put all of that together under the banner of Southern Heritage Classic. So that's what makes it more than just a game."

For a complete list of events, click here.

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