MEMPHIS, TN (WMC) - Festivities surrounding the Southern Heritage Classic are already underway. As early as 5 a.m. Friday, hundreds of people packed Tiger Lane.
Celebrity radio talk show host Tom Joyner is promoting the event this year. Joyner brought lots of love and national coverage to the Southern Heritage Classic weekend by hosting an early morning party with his morning talk show.
"I'm just here for the atmosphere, the fun, the Southern Heritage Classic. I love being here. I come every year," Joyner said.
Joyner especially enjoyed being able to connect with his roots at the festival.
"I'm from the country and this is pure country fun. This is the best!"
Memphians are also enjoying themselves this weekend with the three-day festivities.
The event runs from Sept. 10 through Sept. 12 at different locations, and features events from a concert, to a college fair and a highly anticipated football game between Jackson State University and Tennessee State University.
Every year SHC brings more than a million dollars for the Memphis economy.
Pam Young, a Northside High School alumna shared how this event has been a tradition for her and her friends.
"This is a yearly thing for [the class of] 1983 [at] Northside High School. This is our girls' day out. We are starting early this morning with Tom Joyner," Young said.
"Take this moment let's have a good time be with your family and friends," Jones added. "That's the way everybody is responding. I'm glad that we got that and we got that with the Southern Heritage Classic."
With thousands attending SHC, Memphis Police Department has officers standing by to provide security. However, officers said they expect this year to go as smoothly as previous years.
The Southern Heritage Classic football game begins at 6 p.m. on Saturday.