MEMPHIS, TN (WMC) - By now, you may have seen the disturbing video of a man urinating into an assembly line at Kellogg's.
Kellogg's said it learned of the video March 11 and immediately notified the Food and Drug Administration.
Kellogg North America President Paul Norman issued a full apology on Kellogg's website March 14. Click here to read the full apology.
Norman writes that the FDA has launched a criminal investigation and that Kellogg's is conducting a full-scale internal investigation. He calls the incident an "unthinkable act of contempt against consumers, employees, and Kellogg's brands.."
While the company is working to fix their image, some say the incident is enough to stay away from Kellogg's forever.
"I think that that's pretty disgusting," Dolores Flagg said. "And I think he should be reprimanded for doing that."
The company said the incident, which happened in 2014, effected Rice Krispies Treats and Rice Krispies cereal, among other products.
A Kellogg's spokesman could not identify the worker responsible, but said an investigation was ongoing. Since the incident happened near the time of a contract dispute with the union, it could have been a union worker or a temporary replacement during a lockout.
"It doesn't matter what employee it was," Flagg said. "If it's their product, that was a representation of Kellogg's and they should do something about it."
The company said it was unaware of the incident until March 11 when the video surfaced.
The company also said it cleans and sanitizes production equipment regularly and as needed and follows up with stringent inspection procedures.
Kellogg's cannot explain how the incident happened or why management did not know about it.
"If their quality insurance department was working well and they caught it, I probably would not lose faith in them," Flagg said. "If it went on through the line and was actually distributed here in Memphis, I think I would have a moment of pause before I bought something else from them."
An FDA spokesperson said they are aware of the video, but their policy is not to confirm or deny investigations.