MEMPHIS, TN (WMC) - A Memphis rapper is taking a stand against gun violence.
In his video, rapper 8-Ball asks for people to put down their guns.
The video features the father of four in front of an Orange Mound sign, asking others to break the cycle of violence in Memphis.
8-Ball, whose real name is Premro Smith, even calls out other parents, saying they need to take responsibility in keeping their kids away from crime.
"To just come together and stop all the senseless things that people do," Smith said.
8-Ball grew up in Orange Mound and although he's traveled the world, he said it was important for him to return to Memphis to film his public service announcement.
He has been doing music since the early 1990s and said his music has evolved. Rather than glorifying the streets, he now understands the city needs a positive message.
"It's a lot of stuff that I definitely have shied away from over the years, but I still have to talk how I talk and do it how I do it because that's what this music is," he said,
The rapper released the video ahead of his April 2 concert in Southaven.
8-Ball even said he's planning an event to offer concert tickets to people who turn in their guns. He's also organizing a non-profit group to raise money to stop gun violence.