MEMPHIS, TN (WMC) - Wine is on the way to a grocery store near you in the Volunteer state.
Kroger and its vendors want to be the first to showcase their wine rollout.
Whether you prefer red or white, grocery stores are gearing up to sell wine starting July 1.
To give grocery chains an opportunity to stock shelves and line up vendors, the Tennessee Alcoholic Beverage Commission is allowing somewhat of a head start.
Tuesday, Kroger displayed their offerings of low and high-end wines at media tour in Germantown.
"If we don't have that product in stock, we are more than happy to order that product for our customer," Kroger public affairs manager Teresa Dickerson said.
It took a lengthy legislative fight to allow wine sales, and it will be a task for the commission to oversee regulations, but customers like Zach Borman said it is well worth the wait.
"I've lived in California and Texas where they sell wine in grocery stores on a regular basis, and it's nice to finally not have to take two trips out," Borman said.
Borman has a friend who runs a liquor store who has concerns about the competition.
"I know he wasn't too excited about that, because he's afraid they're going to lose some business," Borman said.
Just as you would find crackers near the cheese, you'll now also find wine and food samples as you shop in other areas like the meat and floral departments.
Kroger said it's about keeping their customers comfortable.
"We want to make sure that we're providing what we've always provided for our customers and that last convenience great products, great prices, and we want them to come back and shop with us," Dickerson said.