The AutoZone Liberty Bowl has a New President, and a renewed effort to boost the city's image by doing what it can to help Memphis get into the Big 12 Conference.
At the bowl's annual spring gathering Wednesday to announce Caesars Entertainment Regional President Scott Barber as Head of the Liberty Bowl Festival Association, talk quickly turns to what the game's role is in furthering the cause of conference realignment.
The AutoZone Liberty Bowl is entering the third year of a six year deal pitting the Big 12 Conference against the S.E.C. Liberty Bowl Executive Director Steve Ehrhart said the match-up was set with the idea of helping the University of Memphis get into the Big 12, which currently has only 10 schools.
Ehrhart said, "We certainly want to help the University of Memphis, and have had three Big 12 teams here, Iowa State, Kansas state and West Virginia, and when they get here to town and see what a wonderful place Memphis is it helps them become more familiar. That all helps when they get in a room to try and expand to see if Memphis is one of the favorite cities."
Arkansas beat Kansas State in last season's AutoZone Liberty Bowl. This year's game, the 58th annual, is set for Friday, December 30 at 11 a.m.
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