Dairy Queen jumping into iced coffee market - WMC Action News 5 - Memphis, Tennessee

Dairy Queen jumping into iced coffee market

Dairy Queen's iced coffee (Source: Dairy Queen Facebook) Dairy Queen's iced coffee (Source: Dairy Queen Facebook)
MEMPHIS, TN (WMC) -

Dairy Queen is the latest fast food chain to hop on the iced-coffee train.

The restaurant recently added iced coffee to its menu, along with frappes made with coffee, soft serve, and mix-ins.

Dairy Queen is promoting the iced coffees by offering a discount from 2 to 5 p.m. every weekday at participating locations.

The chain’s promotion hopes to lure customers away from other chains now offering iced coffee drinks, like McDonald’s and coffee giant Starbucks.

Starbucks recently offered a similar happy hour Frappuccino promotion.

According to Euromonitor, sales at specialty coffee shops have grown faster than fast food restaurant sales for the past three years.

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