Nickelodeon and Video Games Publisher Capcom Partner with PhatNoise to Drive Family Entertainment Into General Motors New Line of Crossover Sports Vehicles - WMC Action News 5 - Memphis, Tennessee

Nickelodeon and Video Games Publisher Capcom Partner with PhatNoise to Drive Family Entertainment Into General Motors New Line of Crossover Sports Vehicles

LOS ANGELES, May 12 /PRNewswire/ -- PhatNoise, an innovator in bringing digital media to the automobile, today announced industry-leading partnerships with Nickelodeon Networks, the number-one entertainment brand for kids, and video games publisher Capcom. The new partners will provide favorite television programming and classic video games, respectively, as part of General Motors' new segment-exclusive Mobile Digital Media Player, powered by PhatNoise.

The new digital multimedia system, with on-board content from Nickelodeon, Noggin and Nicktoons networks, Capcom and other leading content providers, is launching now in Chevrolet's 2005 Uplander, and later this year in crossover sport vehicles from GM brands Saturn, Buick and Pontiac.

"We are excited to work with a leading-edge technology company and these top-tier entertainment companies to make access to the world of digital family entertainment in the car a reality," said Craig Scruggs, Marketing Manager for the Chevy Uplander. "We are very happy to offer PhatNoise -- such an innovative technology -- to our customers."

GM's Mobile Digital Media Player, powered by PhatNoise, includes a 40GB hard drive, which will come pre-loaded with premium content packages from the company's new partners. New owners will enjoy a two-hour sample package of popular Nickelodeon television shows such as SpongeBob SquarePants and The Fairly OddParents, 64 Zoo Lane and Oobi from Noggin, and Corneil & Bernie from Nicktoons, and a separate package of classic arcade games from Capcom. Music tracks from current PhatNoise partners eMusic and EMI Recorded Music, as well as spoken word content from Audible.com, will also be included free with the system.

Multiple packages of additional games or additional television content are stored securely on the system, so consumers can purchase, unlock and enjoy more programming at their convenience. Priced at $19.95 each, the additional, packages from each of the new partners are easily accessed using the included PhatNoise software.

"PhatNoise and its partners have also created a first-of-its kind approach to distributing new shows and games to consumers," said Sharon Graves, President and CEO of PhatNoise. "One simple payment transaction on the home PC, and this additional content is unlocked instantly. No downloading or subscription needed."

"Nickelodeon is excited to lend its networks' programming to innovative technology such as this new system from PhatNoise," commented Stephen Youngwood, Senior Vice President, Nickelodeon and Viacom Entertainment Products. "We aim to provide kids an opportunity to connect with their favorite Nickelodeon, Noggin and Nicktoons characters wherever they may be. This partnership with General Motors and PhatNoise allows us to do just that."

"Capcom Entertainment is pleased to work with GM and PhatNoise to distribute our classic gaming content through a unique in-vehicle entertainment system that expands our audience reach to family members of all ages," said Hiroshi Tobisawa, president, Capcom Entertainment.

Pricing and Availability

The new PhatNoise system is standard equipment on the new 2005 Chevrolet Uplander LT Entertainer model which is priced at $29,455. Pricing for 2006 models will be announced at a later date.

About PhatNoise

PhatNoise Inc. is a leading innovator in the drive to create seamless automotive access to the digital world. The company's advanced platforms and software for digital media offer complete solutions for introducing digital content into the automobile to enhance the consumer entertainment experience. PhatNoise creates products and technology for license and distribution by leading partners in the automotive and consumer electronics industries including Kenwood, Volkswagen and General Motors.

For more information on PhatNoise and its technologies and products, visit www.phatnoise.com.

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