What are pre-roll and post-roll video ads?

What are pre-roll and post-roll video ads?

A popular ad campaign for many businesses is the use of pre-roll and post-roll video ads.

Pre-roll video ads, which usually run between 15 and 30 seconds, play ahead of a video when a viewer clicks play.

Post-roll video ads are built in a similar way, but play just after a viewer watches a video.

Why pre-roll and post-roll?

Many businesses choose this type of ad in order to take advantage of a generally captive audience. The user wants to watch a video they are interested in and is willing to wait and watch an advertiser's message in order to get the content they are after.

Want to know if pre-roll or post-roll advertising can be right for you?

Contact our sales team for opportunities.

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