VIDEO: What are the metrics that matter?

VIDEO: What are the metrics that matter?

MEMPHIS, TN (WMC) - In the digital world, has technology distorted the fundamentals of marketing?

That's the question Comscore asked the VP of Media for Dr. Pepper Snapple Group. How important is creativity in the age of precision marketing? Watch the video to see her answer.

Featured in this video:

  • Aaron Fetters SVP, comScore
  • Blaise D'Sylva VP, Media, Dr. Pepper Snapple Group
  • Lyle Schwartz Managing Partner, GroupM
  • Jon Suarez-Davis Chief Marketing and Strategy Officer, Krux
  • Julie Fleischer Managing Director, Retail, OMD
  • Charlie Chappell Sr. Director, Global Integrated Media, The Hershey Company

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