Wiseacre’s potential move into Mid-South Coliseum hits snag

MEMPHIS, TN (WMC) - Wiseacre Brewing Company is not moving into the Mid-South Coliseum, according to city officials.

In August 2016, Wiseacre presented its expansion plan to move into the Coliseum to the City of Memphis, which officials publicly praised.

The company has since changed its mind.

City of Memphis Chief Operating Officer Doug McGowen released the following statement following the announcement:

"At the conclusion of its period of exclusive study late last week, Wiseacre Brewing Company informed us that it is not positioned to move forward with a lease of the Mid-South Coliseum. Wiseacre has not eliminated it as an option, but all parties now understand that the exclusive period has passed. We thank Wiseacre for its interest and we continue to encourage its growth in our city.

Advocates like Scott Shaeffer said the Coliseum is better suited as an entertainment or sports venue.

"It would be a huge endeavor for any business to step in and try to convert something like the Coliseum to meet their needs," Shaeffer said.

Shaeffer heads up the "Save the Mid-South Coliseum" Facebook page.

For years, he has worked to bring attention to the historical significance of the landmark.

He said if revitalized, the Coliseum would be a catalyst for the fairgrounds as well.

"Like Nashville and Little Rock, they have larger arenas like the FedEx that coexist with smaller, older ones like the Coliseum," Shaeffer said.

The Coliseum Coalition released a statement regarding Wiseacre's decision:

The announcement that Wiseacre Brewing will not expand their operations in the Mid-South
Coliseum won't stop the momentum to reopen the landmark.

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