Confectioners invent new type of chocolate - WMC Action News 5 - Memphis, Tennessee

Confectioners invent new type of chocolate

Ruby chocolate next to  a Ruby cocoa bean. The chocolate is naturally pink in color. (Source: Barry Callebaut) Ruby chocolate next to a Ruby cocoa bean. The chocolate is naturally pink in color. (Source: Barry Callebaut)
(WMC) -

Swiss confectioners invented a new type of chocolate.

The new pink 'Ruby' chocolate was launched Tuesday, joining its milk, dark, and white brethren.

Barry Callebaut, the makers behind ruby chocolate, made the chocolate from a Ruby cocoa bean, which they said gives it an intense berry-fruitiness taste and naturally reddish color.

The taste is described not as bitter, milky, or sweet, but "tension between berry-fruitiness and luscious smoothness."

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