MEMPHIS, TN (WMC) - The City of Memphis has made its pitch to attract the new Amazon Headquarters.
Now, there's a grassroots effort to get the company's attention.
Wednesday, the Harahan Bridge was lit in orange as part of a new campaign called "Memphis Delivers."
Choose901 is one of the groups leading the charge.
They say not everything Memphis offers can fit in a standard "Check Box," so they hope to use social media and guerrilla marketing to show just how special the Bluff City is.