Pharmaceutical industry moves to change advertising - WMC Action News 5 - Memphis, Tennessee

Pharmaceutical industry moves to change advertising

The pharmaceutical industry is volunteering to clean up the way it advertises its drugs, after a number of complaints about commercials. The move comes as the federal government threatens to force a crackdown, because it says some drug ads are misleading.

The pharmaceutical industry spends nine billion dollars a year marketing its drugs. Many doctors say it's no surprise that some patients tell them what prescriptions they want.

Pharmaceutical industry officials say they promise to self-police their ads to consumers, but critics say that promise may not be enough.

For a link to the drug ad complaints, visit www.consumereports.org.

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