The pharmaceutical industry is volunteering to clean up the way it advertises its drugs, after a number of complaints about commercials. The move comes as the federal government threatens to force a crackdown, because it says some drug ads are misleading.
The pharmaceutical industry spends nine billion dollars a year marketing its drugs. Many doctors say it's no surprise that some patients tell them what prescriptions they want.
Pharmaceutical industry officials say they promise to self-police their ads to consumers, but critics say that promise may not be enough.