KNOXVILLE, TN (WMC) - A young boy's plea to stop his bullies from hurting people has captured hearts all across America.
The video of Keaton, a boy from Tennessee, sobbing and saying "it's not OK," after being bullied at school has garnered the attention of countless celebrities after the video went viral on Twitter.
Memphis Grizzlies joined the list of groups reaching out to Keaton.
"I just wanted to let him know that he's not alone," Grizzlies guard Chandler Parsons said.
"Kids are going to crack jokes. Kids [are] going to do what they do. At the end of the day, people love you," Grizzlies guard Mario Chalmers said. "People support you; we are always here for you."
The team officially invited Keaton to a game at FedExForum, but the details have not been ironed out just yet.
"He's such a powerful, brave kid that kind of touched a lot of people across the world, so hopefully we can continue to spread his word. He knows we have his back," Parsons said.
Keaton's story has been shared millions of times, but not all of the attention is positive.
Some people, like MMA fighter Joe Schilling, accuse Keaton's mom of publicizing her son in an effort to extort money.
In a now-deleted Instagram post, Schilling said he invited Keaton to a big show in California, but Keaton's mother instead told him they wanted him to donate to her GoFundMe account.
Schilling also made another Instagram post encouraging his fans to donate to an anti-bullying organization.
Other people have posted screenshots from Keaton's mother's social media sites that show her posting racially charged images.
Still, Keaton's story is being talked about all across the country, and others say the campaign is only about Keaton, not his mom.
It started when University of Tennessee quarterback Jarrett Guarantano met up with Keaton to brighten his day:
Keaton has since been invited to countless events, including the Avengers: Infinity War premiere:
At the UFC Headquarters:
A visit to ESPN:
Cleveland Cavaliers guard JR Smith even invited Keaton to watch his team play the Grizzlies in Memphis:
That move is something the Grizzlies themselves are working on:
Meanwhile, Keaton said he's been surprised by the outpouring of support in response to the video.
Keaton said he knows he's different, and he's the new kid at his middle school. He said he never thought the video would be seen by so many people.
"It makes me feel good that I'm making a difference all around the world, give them a voice they might not have to speak out about it and explain how it's not right to bully," Keaton said.
The Union County Board of Education issued a statement Monday in response to the video, reading in part, "We do not and will not tolerate bullying and have a policy in place that addresses conduct."