MEMPHIS, TN (WMC) - Gamers in Florida raised $2.7 million for St. Jude Children's Research Hospital on Thursday.
During the annual gaming event, video game professionals streamed their craft live across social media. While they gamed, they urged everyone watching to donate money to end childhood cancer.
It's a nontraditional fundraiser, but it's one that is bringing in a lot of money. It's also tapping into a group of people not usually asked to donate.
"The big focus of our event is to create a moment in time culturally where we can show everybody that gaming does good," GuardianCon Co-founder Ben Bowman said.
GuardianCon set a goal to raise enough money to help St. Jude run the whole hospital for a day, and it reached that goal by raising more than $2.7 million.
This is the third year of GuardianCon. Every year it has donated money for St. Jude.
Bowman said he plans to keep that tradition going strong for many years to come.
"Our ultimate goal with GuardianCon is to make St. Jude the charity of choice for gamers everywhere," Bowman said.
ALSAC, the fundraising arm of St. Jude, sent the following statement:
"We are so grateful to the gamers and contributors that have raised more than $2 million for St. Jude Children's Research Hospital as a part of GuardianCon. We hope that they continue to have an extremely successful event this year and in years to come. Anyone who raises funds on our behalf provides a new opportunity to continue our lifesaving mission: Finding cures. Saving children."
Click here if you'd like to donate to St. Jude through GuardianCon.