MEMPHIS, TN (WMC) - Each August, fans of The King of Rock 'n' Roll come to the 901 for a week of celebrating Elvis.
Memphis Convention and Visitors Bureau said between 40,000 and 50,000 people will come to Memphis for Elvis Week this year.
But the Elvis fans aren't the only one's excited about Elvis Week. Business owners also look forward to the annual event.
"It's a great week. It's like our Christmas in August," Hal Lansky of Lansky Bros said. "We meet people from all over the country. We meet people from countries I've never even heard of, but they want to come where Elvis came. They want to walk on the streets where Elvis shopped. They want to do everything Elvis, and we're here to take care of them."
Other stores, like A. Schwab on Beale Street, are also preparing for the large crowds.
"We have more people. We make sure the store is very clean and very stocked for Elvis week, because we sell a lot and do a lot of business," Kyle Roberts said.
This year's festivities are taking place at Graceland and across the Mid-South from August 9 until August 18.
Popular events include the Birthplace of Elvis Presley Graceland Excursion to Tupelo, the Candlelight Vigil, and the Mississippi Delta Blues tour.
Special guests include Elvis' daughter Lisa Marie Presley and performances by Darlene Love, NIKO, and more.
Download the Elvis Week app to keep up with the all the events.
For a full schedule and cost of events click here.