The plans are spectacular, plans to make the Pyramid a destination point that will draw people here.
Today Bass Pro Shops' president came to Memphis to talk about what his company wants to do with the Pyramid. It is the first official pronouncement from Bass Pro.
Bass Pro Shops' plans for the Pyramid are unique. An aquarium, climbing wall, a water fall, boat shop and boat testing in new marina. There's also a hotel and restaurants and an inclinator shaped like a big fishing lure.
It will be a destination point for tourists.
"Everything we do will be unique," said Hagale.
Hagale says the store will likely be the largest in the chain because the Pyramid is so large. That size presents unusual problems for Bass Pro because the possibilities are almost endless.
"It's in the very conceptual stages," he said. "There is a large amount of space and its going to be a significant investment to make it what all of us envision."
Bass Pro plans to spend tens of millions of dollars, but won't say exactly how much. What may be the best part, it won't cost the taxpayers a dime.
"I like the deal because it doesn't require any taxpaying subsidy," said Memphis Mayor Willie Herenton. "It doesn't require any tax increment on the part of local government and its going to yield a tremendous dividend to the city and county that will help retire the debt of this facility."
"It's exciting that now the empty building has potential," said Barbara Swearengen Holt, Memphis City Council.
Potential to bring in hundreds of thousands of visitors to Memphis who will also spend money here.