Armed robbery numbers on the increase in Memphis

We first showed you some very dramatic video back in March. The McDonald's near Hacks Cross and Winchester was held up by robbers armed with an assault rifle. A series of armed robberies have plagued the area since then.

Some say they've become the "poster children" of the city's rising crime rate.

"It's frustrating and we want something done sometime soon," says Larianne Gladding of Sunsations.

"I mean, we're shocked that it's happening over here," says Greg Pickett.

Pickett's golf shop has been in the same location since 1994. His strip mall has set the scene for several of the most recent robberies, including one caught on tape at the Kroger.

"We're kind of aggravated, but hopefully they will clear up," says Pickett.

The Hacks Cross and Winchester area is not the only neighborhood "under the gun." According to Memphis Police, business robberies are up 75%.

"Not really surprised, I guess, cause it's happening all the time," says Rev. Clyde Williams.

Williams routinely shops at the site of one of the city's latest robberies. It happened Wednesday night at CD Food-market in Frayser.

"But it's all over the city--if you move from one place to the other, you got the same thing," says Williams.

Beefed up patrols in the Hacks Cross area are clearly visible. But police say there's only so much they can do.

Business owners in that area have met with police to talk about what they can do to combat crime. One suggestion is to mimic a neighborhood watch and report anything suspicious.