Boxing, not basketball will be the main event at FedExForum this weekend.
One boxing fan says, "You know, the biggest middle-weight fight since Marvin Haggler, Sugar Ray Leonard."
The Jermaine Taylor-Winky Wright bout is getting a lot of buzz.
Memphis Mayor Willie Herenton is even hosting a pre-fight party!
Montae Nevils' company is putting it together.
Nevils say, "Yea, we gonna lay out the red carpet--run it all the way from the door to the street"
The Bluff City's reputation in the boxing world first blossomed in 2002.
That's when heavyweight Mike Tyson took on Lennox Lewis at The Pyramid.
Other fights have since followed.
Nevils continues, "Five straight years of major boxing events in this city."
While some Beale Street merchants tell us they have NOT seen a spike in business due to fights, the economic impact is undeniable.
We checked with the five closest hotels to FedExForum.
ALL but The Peabody are booked solid for this weekend.
Those people also eat at restaurants and usually take home souvenirs.
Kevin Kane with the Convention and Visitors Bureau says, "Pro-boxing in this city has been worth 10's and 10's of millions of dollars over the last five years."
Only time will tell is this latest match proves profitable.