Want to get a parent's attention?
It takes two words: Child Safety.
Mother of three Christine Daly says, "Outside a local store coming out, uh, they had a table set up with some items on it that drew my attention. They had DARE, the DARE program, and I know that through my daughter's school."
Christine Daly says in addition to DARE materials, they were providing information about something called the E-Emergency CD.
It's made by an Illinois company called National Emergency Medical ID.
Daly continues, "It would be a photograph, the size of my daughters, the uh, the color of the eyes, hair, just a general description."
Plus medical information: allergies, blood type...all put on a mini cd small enough to fold into a wallet or purse.
"If I ever needed information about my daughters, I could, you know, use the CD on the computer or give it to somebody to alert, you know, somebody that I was having a problem. That I needed help finding my daughters, or that there was a medical emergency," continues Daly.
44 dollars for all three of Christine's girls.