This is the last day of Leisure time for College Football Coaches throughout the South.
The 13th Annual AutoZone Liberty Bowl Golf Classic gives them a final chance to wolf at each other before strapping on the Pads for Fall Practice.
This years' event will raise about $130-thousand Dollars for St. Jude Childrens' Research Hospital.
That makes it the #2 Golf Charity Event in town after the Stanford St. Jude PGA event in the Spring..
The Coaches here representing Conference USA want to shake the "Also Ran" status of the League..
Most agree the way to do that is by scheduling stronger Non-Conference teams, and beating them.
Southern Miss, for instance is playing at Tennessee, and BCS Buster Boise State.
Golden Eagles Head Coach Jeff Bower says:
"We'll we need more of that and to win those games if you want to get more respect for your league."
SMU's Phil Bennett adds,
"I think we have a pretty balanced league but we need to win some of those big games like for instance last year Tulane beating Mississippi State."
University of Memphis Coach Tommy West takes a different tact when it comes to generating success..
This years' Tigers schedule lacks the number of top college opponents of past years...But, the U of M is picked by several publications, including Phil Steele's College Football guide, to possibly go from double-digit losses to double digit wins in 1 year.
"It depends on what kind of league we want to be... Do we want to have a Utah or a Boise?
Boise played only 1 BCS team last year, oregon state, and they went undefeated. there's many different ways you can do it."
One thing that IS improving, Conference USA's payout to League Members..
Commissioner Britton Banowski says the League is doling out about $2-million Dollars apiece to C-USA's 12-schools.
That's an increase of about 10% over last year.