Bottled water battle brews in Memphis

A bottled water battle is brewing in Memphis with more than a dozen Mid-South residents suing the Pepsi and Coca-Cola companies for what they call "misleading marketing practices."

Residents say they think Memphis' tap water tastes pretty good so they're not sure why anyone would buy bottled water here.

But people do and now some of those people are suing saying they didn't get what they paid for.

Labels on water bottles are covered with pictures of mountains and words like "purified."

The message on the bottle explains what's in the bottle is somehow special and different.

Now, Coca-Cola and Pepsi Co.--makers of Dasani and Aquafina--are spilling the truth.

They're saying what's in the bottle isn't any more special or different that what you get from the tap.

"I always knew it was tap water. It tastes just like Memphis water," said consumer Steve McNeal.

LeTonya Tate added, "it's just tap water. Well maybe I'm just psyched out about it then."

If you're feeling duped, you're not alone. A group of 14 Memphians are ready to sue over it.

"Quite frankly, there's a sense of outrage among folks I'm in touch with who have been suspect all along with respect to whether these companies have been candid about the contents and we now know they haven't been candid," said Attorney Ricky Williams.

But, not everyone agrees.

"Great, just what we need, another lawsuit in this community," said Mills Polatty.

As for one diehard Aquafina drinker, "if they lied about it, just tap water. We are entitled to some money back then, because I have spent a tremendous amount of money."

They say its money down the drain.


to email Syan Rhodes.