Billboards are designed to sell products but one woman claims a controversial Memphis billboard is selling something else and she wants it taken down.
As the old saying goes: Sex sells. It's a fitting cliché in this instance although one woman doesn't like the sales pitch in her neighborhood.
Standing tall above Madison in Mid-town is an advertisement offering three reasons to chill in Memphis: Beer mixed with three women.
"To me it's offensive. It's offensive to the City of Memphis," says Cathy Mishler.
Mishler says it's a message she can't stomach. "It's offensive to all women in this city. It's degrading."
Mishler lives two blocks away and she's uncomfortable with the sight. But not everyone agrees.
In fact, some who pass by, don't even notice. "I don't think it's in poor taste. It's alright, you know, but it is specifying in Memphis. I don't know if I agree with that," says Ray Daughtry.
Kirk Sullivan adds, "personally, no. But if I was like a family man and had kids around, they may ask certain questions that you may not have the answers for."
Answers, Mishler says, parents shouldn't be forced to offer.
"You don't have to listen to music if you don't want to. You don't have to go to a movie. You don't have to look at these things. But we have to see this. Everybody has to see it. It bothers me," Mishler says.
So what's appropriate? It' an question raised by beer mixed with women in an advertisement above Madison.
There are city ordinances in place that regulate billboards. But, there aren't any that regulate what's actually on those billboards.