Liquor industry takes stand on teenage drinking - WMC Action News 5 - Memphis, Tennessee

Reported by Bill Lunn

Liquor industry takes stand on teenage drinking

There are all sorts of temptations out there for teenagers. Liquor these days comes in all colors and sizes. Some say it's designed to entice a younger crowd.

At Buster's Liquors on Highland, those who work there say they've seen teen after teen try to buy liquor.

Josh Hammond says the sales counters at grocery, convenient and liquor stores around the state are the crossroads that could be the difference in saving a teenagers life.

"We're on the front lines dealing with teens coming in trying to purchase," says Hammond.

That's why its the liquor industry that's taking the first step this time with the "We Don't Serve Teens" campaign.

Sheriff Mark Luttrell says there are a few things that can be done.

"Monitoring teenagers and making sure the teenagers number one don't come into retail establishments. And emphasizing to parents their responsibility and emphasizing to teens the need for responsible behavior," says Luttrell.

Responsible behavior is something the liquor industry and local merchants say is something they will exercise under the program.

"We've had a great track record in this community of confiscating ids of teens who are trying to purchase. And we applaud the efforts of the wholesaler and evereyone in the industry for creating a program to build more awareness of what it is we're gonna do to deter underage drinking," adds Hammond.

It could be a matter of life and death.

Click here to email Bill Lunn.

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