The popularity of the S.E.C. Is translating into Big...no, make that Mega Bucks for one of the Nations' Power Conferences..
ESPN has signed a 15-year deal with the league that could be worth more than $2-Billion Dollars.
The contract is to televise All SEC sporting events, including Football and Men's and Women's Basketball.
SEC Commissioner Mike Slive says the Deal makes the S.E.C. The most widely distributed conference in the Country.
Alabama Coach Nick Saban says the increased exposure Nationally will help the Leagues' image, not to mention recruiting.
The SEC ESPN Contract starts next season.