New Name for NASCAR Nationwide Series at Memphis MotorSports Park

If there's one constant in's Race Sponsors change as often as Drivers' change teams..

There's a New Race Sponsor for the Nationwide series race in Memphis...

But it has a familiar name.

Grocery Giant Kroger takes over as Title Sponsor of the Memphis event on the NASCAR Nationwide Series.

The Race, known for the past 9-years as the Sam's Town 250, now Officially becomes the Kroger on track for the Cure 250, presented by Southern Dodge Dealers.

Kroger's Delta Division, based in Memphis, currently has 110-stores in the Mid-South, from Arkansas to West Tennessee, Mississippi, Southern Missouri and Southwest Kentucky.

Memphis MotorSports Park General Manager Jason Rittenberry says Kroger's Sponsorship will benefit for the Susan G. Komen Race for the Cure to increase Breast Cancer Awareness.

The Kroger Sponsorship Deal is for 3-years.

The Kroger on track for the Cure 250 is set for October 25th at the Memphis MotorSports Park.