MEMPHIS, TN (WMC-TV) - Times are tough. So, where are people turning?
Buster's Liquors and Wines has been in business since 1954. And owner Rommy Hammond says business has never been better than it is now.
"Our business...it's actually the best I've ever seen it. You know, we've got the worst economic times we've had in the last 30 or 40 years, but yet our business is going through the roof."
The liquor store isn't the only place booming in a tanking economy.
Rev. Kenneth Whalum of Mt. Olivet Baptist Church says that, over the last month, his sanctuary has been packed to the brim every Sunday morning and Wednesday night.
"Good times make people leave the church. Hard times drive people back to church," he said.
It's a natural human reaction, Whalum said, in the search for answers.
"It's really their way of saying, 'God, I don't have any other source but you. I lost my job. My bank account is empty. I don't know what to do. I need you to help me.'"
Hammond says his patrons aren't searching for anything in the bottom of a bottle - just a good deal.
"When things become tough, people don't go out to restaurants as much. They cut back. They're looking for value. We've got value."